AB&C is happy to be working with Montgomery General Hospital, which is a part of MedStar Health. AB&C launched a spring oncology campaign for Montgomery General Hospital that announced a clinical partnership with hospital Georgetown University Hospital. The campaign included print, online, transit and customized landing pages for consumers and referring physicians. The AB&C team is now developing an emergency department campaign that will launch in the fall.

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The Delaware Division of Public Health Tobacco Prevention and Control Program identified pregnant women as a priority population to target with a new Delaware Quitline program campaign. Healthy Beginnings, a state-run program for pregnant women, was experiencing a higher rate of women who were pregnant and smoking than the average adult smoking rate in Delaware. AB&C customized the distract-a-pack tool specifically for pregnant smokers to help them get through the 3–5 minutes that the average nicotine craving lasts. The packs were bundled with posters for placement in examination rooms and informational booklets about the dangers of smoking while pregnant and were sent to healthcare providers throughout the state. Since the campaign's launch about a year ago, the Delaware Quitline has seen an increase in the number of pregnant women seeking help to quit smoking.

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The Foundation for Breast & Prostate Health (FBPH) holds a run every year on Father’s Day, with the proceeds going towards prostate cancer research. Beginning with the 2008 run, AB&C created Run4YourLife.org, which has since been changed to garypaparun.com to honor 6ABC Action News Sports Director Gary Papa. Papa died in 2009 following a battle with prostate cancer.

The website allows runners to register online, sends email blasts encouraging others to sign up and asking for donations, and creates a database so runners can be invited to attend the event the next year. Pre-registration continues to account for the majority of runners, representing 81% in 2010 and 2011. This year’s run saw 4,060 runners, the highest participation since its inception in 2003.

Come join us for our annual Fall Art Show on Thursday, September 8, 2011. You'll be treated to fine historic reproductions from the Delaware Historical Society, light hors d'oeuvres and live jazz. So come and look around, have a bite, listen to the music — and feel free to purchase anything that catches your eye!

For details, view the invite.

Don't forget to RSVP by August 31.

Need a fresh perspective on your marketing communications? Call Paul Pomeroy at 302-655-1552, or email him at ppomeroy@a-b-c.com.