Client: The Grand

Project: Website — The Grand Wilmington

AB&C developed a new online presence for The Grand, Delaware’s Center for the Performing Arts. This new website — The Grand Wilmington — includes embedded video, photo galleries, and audio clips for all the performances in the upcoming season. In addition, a separate website was created that allows patrons to select their own seats, see a virtual view of the stage from those seats and purchase tickets without a single call to the box office. On the first day that single ticket sales were available, the Grand sold over 80% more tickets than the previous year and nearly 60% of these were sold online. The Grand attributes much of this success to AB&C for the rich media experience that was created and the ability to purchase tickets quickly and easily online. View website.

Zero-In Recruitment Marketing, a division of Aloysius Butler & Clark, in Bloomsburg, PA, was recently asked by HealthLeaders Media to provide insight into healthcare recruitment marketing tactics that use social networking sites like Facebook and Twitter for the October cover story of the Healthcare Marketing Advisor.

Zero-In shared its experience developing marketing strategies, its success with specialized Facebook sites for Gastroenterology at Geisinger Health System and its use of Twitter as a newsfeed for Seaboard Healthcare Search. The Zero-In team has been following social media trends and has had great success using social networking channels to improve brand recognition and recruitment for clients.

The Healthcare Marketing Advisor article details what makes a social networking campaign stand out and how popular websites can be used to effectively reach out to a younger generation of physicians and patients. Read article [PDF].

We were honored to introduce Paul Begala as the keynote speaker at the Society for Healthcare Strategy & Market Development’s 2009 annual health conference in Orlando, FL. Here’s how we did it: View video.

We are pleased to announce that we recently won five JASPER awards from the Jersey Shore Public Relations and Advertising Association (JSPRAA).

Underwood Memorial Hospital, Woodbury, NJ
Award: Gold
Entry Name: Maternity Print
Category: Newspaper Advertising — more than half page, full color.
View creative.

St. Joseph’s Healthcare System Children’s Hospital, Paterson, NJ
Award: Gold
Entry Name: SJHS Children’s Hospital Brochure
Category: Print Brochure — full color.
View creative.

Award: Gold
Entry Name: SJHS Pediatric Outdoor
Category: Outdoor Advertising — billboard.
View creative.

Award: Gold
Entry Name: SJHS Children’s Posters
Category: Print Material — posters.
View creative.

Award: Silver
Entry Name: SJHS Children’s Hospital
Airplane Ad
Category: Magazine Advertising — one page or less B/W, spot color or full color.
View creative.

Alison Keeling brings two decades of marketing communication expertise to AB&C. Keeling has written everything from ad campaigns for national consumer accounts to magazine-length advertorials to annual reports to websites and videos. She has worked in a variety of fields including marketing agencies, tourism, electronic retailing and nonprofit.