AB&C Fresh Perspectives June 2009

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Aloysius Butler & Clark’s

Fresh Perspectives June 2009

	Client Corner In February, AB&C’s PR team was hired to promote the opening of Barclaycard US’s new customer contact center. The project included arranging a press conference and securing media coverage for both the job information session and grand opening. Overall, the events garnered well over 116 million media impressions, with hits everywhere from Forbes.com to the Philadelphia Inquirer. Click on the link below to see a video clip of the most recent television coverage. Video provided by KYW-TV (CBS affiliate). View video.
	Smart Marketing in a Down Economy The impact of a down economy has forced the ROI mantra to the tips of tongues. Depending on your marketing focus, the resulting reduced budget and increased accountability can cause anything from minor tremors up to tectonic shifts in your marketing communications mix. Many companies are facing a switch from brand awareness to smart customer acquisition and customer retention. Facing these shifts in focus provides the ideal chance to take a performance-centric look at your business, customers and communications strategies. Learn more from our online marketing specialist, David Michaluk.
	AB&C Shares Healthcare Expertise On March 27, Shari Short, AB&C Director of Strategic Research, was the keynote speaker at a luncheon given by the West Michigan chapter of the American Marketing Association in Grand Rapids, Mich. In her talk, “Social Marketing: Rx for the Healthcare Industry,” Short explored the theory and application of social marketing as it relates to consumer behavior change. An expert in strategic research, Short cited previous agency campaigns, explaining how to develop targeted messaging, consumer behavior change, consumer engagement and language. To learn more about strategic research as it relates to social marketing and how it can help you, email Shari at sshort@a-b-c.com.
	Accolades It’s awards season and we are pleased to announce that we recently won several Aster awards. We’re proud of our achievements, because when we succeed, our clients succeed! Read the Press Release.
	Delaware Division of Public Health — Comprehensive Cancer Control Program, Dover, DE Award: Bronze Entry Name: “Don’t Miss Out...” Campaign Group: Government Agency Category: Total Advertising Campaigns. View creative.
	Delaware Division of Public Health — Comprehensive Cancer Control Program, Dover, DE Award: Silver Entry Name: Screening For Life — Brochure Group: Government Agency Category: Brochure Advertising — Full Color. View creative.
	Draeger Medical, Telford, PA Award: Silver Entry Name: “Sounds” Campaign Group: Medical Devices/Equipment Category: Total Advertising Campaigns. View creative.
	Geisinger Health System, Danville, PA Award: Silver Entry Name: Geisinger “Coffee Table” Book Group: Hospital over 500 beds Category: Other/Misc. View creative.
	Holy Name Hospital, Teaneck, NJ Award: Bronze Entry Name: “Bigger, Faster, Better” — ER Campaign Group: Hospital 300–499 beds Category: Magazine Advertising — Series. View creative.
	Hunterdon Healthcare System, Flemington, NJ Award: Silver Entry Name: “Circle of Care” Ads Group: Hospital 150–299 beds Category: Magazine Advertising — Series. View creative.
	International Technidyne Corporation, Edison, NJ Award: Gold Entry Name: Tenderfoot — Direct Mailer Group: Medical Devices/Equipment Category: Direct Mail Piece — Series. View creative.
	St. Joseph Hospital, Nashua, NH Award: Gold Entry Name: Exceptional Commercials Group: Hospital 150–299 beds Category: TV/Video Advertising — Single. View creative.
	St. Joseph Hospital, Nashua, NH Award: Gold Entry Name: www.stjosephhospital.com Group: Hospital 150–299 beds Category: Website. View creative.
	St. Mary’s Hospital, Leonardtown, MD Award: Gold Entry Name: St. Mary’s Hospital Recruitment Package Group: Hospital 76–149 beds Category: Professional Recruitment — Single. View creative.
	W. L. Gore, Flagstaff, AZ Award: Gold Entry Name: Bio-A Ad Group: Medical Devices/Equipment Category: Magazine Publication — Single. View creative.
	W. L. Gore, Flagstaff, AZ Award: Silver Entry Name: INFINIT Ad Group: Medical Devices/Equipment Category: Magazine Advertising — Single. View creative.

	If you would like to find out how AB&C can help you, give Paul Pomeroy a call at 800-848-1552, or e-mail him at ppomeroy@a-b-c.com.

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