How can you combine branded content
with an interactive experience?
ING DIRECT USA, the largest direct bank in the United States, had the same question. AB&C responded by creating a branded online media coverage book with hyperlinks to articles, images and video. Viewers can easily click through the digital book page by page, use the search feature to find specific content, download a pdf version or email to a friend. The 62-page book is also available in print and is filled with highlights from ING DIRECT’s $1.3 billion in earned media impressions from 2009 including its social media efforts.
What can you do to grow web traffic?
Conard-Pyle, a national wholesale container nursery, wanted to drive more visitors to its website. AB&C created Facebook ads — specifically targeting fans of gardening guru P. Allen Smith and women on their birthday. In April, there was a 67% increase in click-through rates compared to the non-targeted ads from the previous month.
To promote Conard-Pyle’s Knock Out® Family of Roses and Drift® Roses, AB&C created text and display ads in the Google content network targeting gardeners and homeowners. In addition to online advertising, 30-second preproduced radio spots are currently running in the national market.
Are you really where you live?
Shari Short, director of strategic research at AB&C, knows how important it is to understand an audience when conducting market research. Looking at geographical clusters can help better target an audience.
How can you determine geographical segments? Are you part of the New Empty Nests or Pools & Patios cluster? Find out by reading our blog.
AB&C’s Life Science Division took home three honors at the 2010 Diagnostic Marketing Association (DxMA) Creative Communication Awards.View creative.
First Place:
Category: Direct Mail — Healthcare Professional
Client: ThermoFischer Scientific — Nanodrop Product Line
Second Place:
Category: Direct Mail — Healthcare Professional
Client: B. Braun Medical
Third Place:
Category: Print Advertisement — Healthcare Professional
Client: ITC
Creative director speaks at national
healthcare marketing conference
Lynda Rudolph, creative director and brand strategist at AB&C, was a featured speaker at the 15th National Customer Based Marketing Strategies Conference in Atlanta, Georgia. The conference, designed for hospital, healthcare and academic medical center executives, highlighted best practices in strategic marketing in healthcare. Lynda's speaking session, "Creative Advertising: Moving Beyond Vanilla,” focused on how to help hospitals sell great creative work on the inside.
If you would like to find out how AB&C can help you, give Paul Pomeroy a call at 800-848-1552, or email him at ppomeroy@a-b-c.com.
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